Competitive Analysis

A Swedish company with a newly established corporate structure located in Napa Valley, California is in an exiting expansion face to the American market with its ergonomic products. The company is now looking for a graduate student with a financial business background to do a theoretical analysis of the competitors on the Scandinavian market regarding center pointing devices (centrerade styrdon), or more known as ergonomic computer mice. The analysis shall include an analysis of the five large competitors’ annual reports for the last five years. A thorough analyzes of the competitors to see the trend of their financial development, estimate their sales, find out any type of past or present legal issues, etc. Close collaboration with the company through the process with a mentor and weekly meeting will be implemented. As this work is carried out online physical meetings will not be necessary.

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