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IPTV Messaging Tool for Advertising
With DSL, cable and fiber/LAN access growing in availability, broadband networks are gaining in acceptance in European households. At the same time the digitization of the TV Industry is continuing in a rapid pace. This development has created a market for TV distribution with IP technology, so called IPTV. Examples of platforms for this TV distribution include Motorola and Swedish-based Tilgin.
These new platforms enable the consumer to access the new types of content and applications that previously have been available on computers, smartphones and PDAs. The TV is becoming a part of the intelligent home. Accedo Broadband is aggregating and creating a portfolio of applications and content for cross-platform usage for all types of IPTV clients. The accurate delivery of applications to different customers is made possible through AAPS - the Accedo Application Provisioning Solution.
As more consumers are accessing and using services provided by Accedo, the opportunity now exists both for Accedo and Accedo customers and partners to gain additional revenue from such services through on-screen advertising. Similar functionalities can be used to display other messages from operators, TV channels and other service providers.
The thesis work will specify, design and implement a prototype for a management system to handle multi-market, multi-network, multi-device messages, with an emphasis on advertisements and to some extent operator information. Part of the assignment will be to investigate how communication with third parties (advertising networks, operator systems etc.) can take place transparently and how this can be managed via extranet solutions from non-Accedo parties.
* How can external parties manage messages and advertisements through extranet tools? How can Accedo do integration with third party systems with Accedo APIs or similar?
* How should reporting and usage statistics be set up for the system? Different requirements from different parties?
* What are the technical implications on Accedo's AAPS system?
As part of the investigation process, the thesis worker will have to get familiar with certain parts of the AAPS system and applications from Accedo application portfolio.
The project is suitable for 1-2 thesis workers for 20 credits. Size can be adjusted with choice of applications and depth of functionality.
The thesis requires knowledge and interest of programming in e.g. Java and C/C++, as well as Internet, Linux and networking technology. Some experience in database management could prove useful. A personal interest and drive for the technical development of consumer electronics and TV is greatly appreciated.
Informationen om uppsatsförslag är hämtad från Nationella Exjobb-poolen.